In the media

“A Kitchen Fairytale is a fairy tale of a book with gorgeous pictures and appealing recipes. Best of all, it joins a select group of authors who recognize the power of avoiding oil.

This can be a foundational source of delightful and tasteful meals which are an enlightened pathway to optimizing health and avoiding illness.”

Caldwell B. Esselstyn, Jr., M.D.
Author: Prevent and Reverse Heart Disease
Ann Crile Esselstyn
Author: The Prevent and Reverse Heart Disease Cookbook


“Iida has provided a beautiful color picture cookbook that helps make maintaining health and enjoying delicious foods simple, easy, and for everyday living.”

John McDougall, MD
Author, Lecturer, Internist, Founder of the McDougall Program


August 2019

Interviewed by Surrey Life Magazine – see the article here:

The story behind Iida van der Byl-Knoefel’s recipe book: A Kitchen Fairytale

Surrey Life Magazine August 2019


May 2019

Yoga Magazine – my story and a selection of recipes from the A Kitchen Fairytale-cookbook was featured in the May edition:

Yoga Magazine May 2019


4 April 2019

Interviewed by the inspirational team behind Forks Over Knives:

Conversation with Iida van der Byl-Knoefel


5 March 2019

Johannes and I were very pleased to be part of the Daily Mail article, together with all the other gorgeous, healthy and happy babies and mamas – despite the somewhat negative headline!

Daily Mail – Vegan Toddlers

Iida and her son Johannes, 18 months. – Vegan Babies. Picture by Damien McFadden


November 2018

Healthista – 7 steps that reversed my arthritis


October 2018

Paddison Program Interview:

A Kitchen Fairytale – The Oil-Free Plant Based Cookbook by Iida

June 2017

Paddison Program Interview:

Plant-Based and Pregnant – Iida Is Glowing With Great Health

December 2016

Tribe Magazine – A Kitchen Fairytale: Iida van der Byl-Knoefel reveals how she healed herself with a plant-based diet 



June 2016

Clint Paddison interview for the Paddison Program


November 2016

(In Swedish) Svenska Kyrkobladet i London – Den Helande Maten