“A Kitchen Fairytale is a fairy tale of a book with gorgeous pictures and appealing recipes. Best of all, it joins a select group of authors who recognize the power of avoiding oil.

This can be a foundational source of delightful and tasteful meals which are an enlightened pathway to optimizing health and avoiding illness.”

Caldwell B. Esselstyn, Jr., M.D.
Author: Prevent and Reverse Heart Disease
Ann Crile Esselstyn
Author: The Prevent and Reverse Heart Disease Cookbook


“Iida has provided a beautiful color picture cookbook that helps make maintaining health and enjoying delicious foods simple, easy, and for everyday living.”

John McDougall, MD
Author, Lecturer, Internist, Founder of the McDougall Program


4 April 2019

Interviewed by the inspirational team behind Forks Over Knives – if you haven’t yet had the chance to watch the movie do pop over to Netflix and enjoy!

Forks Over Knives – Reversing Arthritis on a Plant-Based Diet: A Conversation with Iida van der Byl-Knoefel


5 March 2019

Johannes and I were very pleased to be part of the Daily Mail article, together with all the other gorgeous, healthy and happy babies and mamas – despite the somewhat negative headline!

Daily Mail – Vegan Toddlers

Iida and her son Johannes, 18 months. – Vegan Babies. Picture by Damien McFadden




November 2018

Healthista – 7 steps that reversed my arthritis


October 2018

Paddison Program Interview:

A Kitchen Fairytale – The Oil-Free Plant Based Cookbook by Iida

June 2017

Paddison Program Interview:

Plant-Based and Pregnant – Iida Is Glowing With Great Health

December 2016

Tribe Magazine – A Kitchen Fairytale: Iida van der Byl-Knoefel reveals how she healed herself with a plant-based diet 



June 2016

Clint Paddison interview for the Paddison Program


November 2016

(In Swedish) Svenska Kyrkobladet i London – Den Helande Maten